john ackers |
Thu Oct 5, 2006 11:13 am
John Ackers wrote:
Guys
Jessica, Guy and I had a good chat last night about CRAGs after the CCC London meeting with Monbiot which, by the way, was absolutely packed (where were you David?).
We discussed several things and these are the burning issues that are still in my mind.
12 month cycle. Guy thought that the 12 month cycle might be too long and I think he suggested that we should be doing almost continuous monitoring. The problem is that a lot can happen in 12 months, people move and more importantly the CRAG’s cannot evolve and change quickly enough. I hadn’t thought about this but I am wondering whether a monthly cycle is possible or helpful. One of the downsides is that I guess we’d have to make meter readings every month.
Trading. Jessica and Guy seem to be relaxed about this but I am still uncomfortable with buying or selling carbon to a group member that I might know. I can see why groups have chosen not to do this but instead pay into a carbon fund. But equally, I can see why Colin Challen is urging us to start trading.
Contraction and Convergence. We discussed applying the principles of C&C to each member rather than the one target fits all approach.
Member loyalty. When people find that it is time to pay into the carbon fund what stops them dropping out of the group. Guy argues that they wouldn’t because they are bound into the CRAG community. OK that might apply in 2007 but in four years, I would hope we would then have 100,000 members maybe in a 100 CRAGs; would the loyalty wain?
I have promised Jessica not to delve into some of these issues on Monday at Islington’s first meeting!
There are other issues that we didn’t talk about but I think we should discuss.
Should we discuss a strategy that sets out our objectives and a plan to grow our membership?
We say we want to show the government the way but do we think they need to see and how can we do that in the shortest time? Does size matter? Do we need to get Guy’s Ian Christie or someone from the carbon trust or SDC or Defra involved? (If we know the answers i think we ought to put them on the website under the ‘why’ tab).
The scheme at the moment attracts just a minority of greens. Many CCC (campaign against climate change) people think that carbon rationing is simply not much of a step forward. How do we attract more greens?
How do we attract high energy users e.g. frequent flyers?
How do we attract the mainstream? Do we need to do some simple surveys? We offer love and financial sticks but do we need carrots as well? Can the carrots be membership benefits or does it have to be money? Can this money only be raised by trading inside the group?
Can the financial carrots come from outside sources e.g. ETS? Guy has pointed out htp://www.ebico.co.uk but they only BUY carbon and I would think that the rules are rather relaxed. As Peter Sanderson said some groups may not need to buy. I would add that they might actually like to sell. What policies, accounting framework and procedures do we need to allow full access to ETS? Original post http://uk.groups.yahoo.com/group/cragcentral/message/42.
How can or should the scheme interact with other schemes especially council and government funding schemes. How do we make CRAGs look attractive to the these funding sources? How can we attract funding to help members reduce their emissions e.g. cavity wall insulation grants that are currently only available to pensioners and those with low incomes. Can we expect Carbon Trust or anyone else to give national CRAG members special benefits if each CRAG uses different rules?
Should we promoting ourselves both in the real world and the virtual world. Andy has proposed a banner (great, like the design but can we thicken the coloured convergence lines) for Nov 4th. Do we need leaflets as well?
Maybe we need to have some working groups. Can we move to a forum and discuss these things on separate threads that others can see?
Because of all the above, I think that we should hold a skypecast (https://skypecasts.skype.com/skypecasts/home, allows a lot of people to talk together on skype) to discuss these things. Who has got skype (with a headset and microphone) apart from David and I. Or alternatively meet somewhere for a day.
John



Re: CRAG strategy (cragcentral message#106)
duncanlaw
Thu Oct 5, 2006 11:51 am
Duncan Law wrote:
Dear All, Keep this on the yahoo list for the moment. I wouldn’ t have read this on a forum. Interesting discussion.
Agree that we should publicise at Nov 4. and have a banner.
About loyalty. I know many LETS schemes collapsed with some members owing large debts. This is bad for morale and against the equity principle of the whole rationing thing.
I think ongoing monitoring is important. It makes you conscious of your actions as you go and of the difference the seasons make to your impacts. I shall read my meter when I come to turn my boiler back on. So that I get a real picture by the end of the year of what I emit in the winter. Heating is often our biggest impact. Ask people to estimate travel by train and they will have no idea. I look up the mileage of my journey in the National Rail Timetable (12.99) and enter it in my spreadsheet. It would be good to separate leisure and work mileage and perhaps love miles too. I attach the basic spreadsheet. Look under travel and house for the carbon impacts.
This thrashing out stage is really important. Keep at it.
Duncan